Learn Basic HTML for marketing your business

Marketing Your Business
HTML

Hypertext Markup language is a code used to tag text files to achieve font,colour, graphic and hyperlink effects on websites and blogs. It is easy to learn and can enhance marketing your business when used in the right way you do not need any special tools , however an editor such as EditPlus can ensure you produce clean code.

Many people make a mistake with HTML by trying to produce pages in WordPress but this produces a lot of redundant code, others try try to use too many features and colours. when using HTML for marketing your business you need to keep it plain and simple. there are half a dozen or so simple codes;
< b> < /b> around a word or phrase for Bold
< i> < /i> around a word or phrase for Italic
< u>< /u> around a word or phrase for Underline
< p> To start a new Paragraph

< a href="http://davidogden.org"> link test here < /a> Link to David Ogden

When using the codes above omit the leading spaces. The above HTML codes are quite sufficient to create good looking blog posts and emails.

When it comes to websites you may need to use a few more commands say to insert the odd graphic

< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">

note the alt tag is a description shown if image is not displayed and should used to pass a keyword about the picture to search engine spiders.

Now if you wanted to add a hyperlink to your image you can use the following code.
< a href="http://google.com">< img src="https://www.google.com/intl/en_com/images/srpr/logo3w.png" width="120" height="32" border="0" alt="Google Logo">
Again omit the leading spaces in front of a and img for code to work.

I have also produced a new video on http://trainingvideos.davidogden.org which covers some further examples.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
email marketing

Email marketing used to be a good way to market your business, but now due to the influx of scammers and spammers its is largely ineffective, unless first contact is made my some others means.

Many people wonder why it is that when they use an email blaster they get no response and the answer actually often lies in the message they are sending out, if all you are sending is an advert for your latest get rich quick scheme, the first stumbling block is the various spam traps which will be searching for spam content.

The best emails are those sent out in plain text but people often insist in adding banners and photos, which to be honest and no place in emails, especially with the growing trend of small mobile devices, which cannot display them and often cost the user money due to data fees.

Yes people want information, which may answer questions or expand on the use of your product or service but they do not want to be pressurised to buy, with special gimmicks.

Do not keep loading the same boring business marketing message in your email its big turn off.

So how do you run a successful marketing campaign for your business, well the first thing to do is to start building a rapport with the client and discover what it is that they want that you can provide. The best way to do this is some form of contact form, which needs to include a telephone contact number.

The next step is to call them and have a conversation with them about them, not about your business, take in what they have to say and then you can email them, even adding them as a subscriber to a suitable autoresponder. If they like what you send them they will become a subscriber for life. If not move on.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell Your House FSBO

Marketing Your Business

Marketing Your Business
Titles

Today Butch Hamilton Veretekk's Director of Marketing introduced, the correct use of titles when marketing your business online, during his weekly webinar.

Titles are a very important area for SEO and many people fail to use them correctly. A title needs to always include your keyword and not something like "Special Offer" so as you can see on this post the title is marketing your business.

Now if you have a Blog, it is not unusual for many of the posts the carry the same titles as the keywords you are chasing down and there is nothing wrong with this because the search engine spiders will use your title as they index your posts, so that eventually you will begin to dominate your chosen keyword or keyword phrase.

Titles form a part of the keyword flow of information that you present to search engine robots, starting with the title of the website or blog and flowing via the posts into the content itself which will add information about a particular keyword.

Links coming into your site also need to carry keyword titles which will add more authority to your site especially when they come from sites with low Alexa ranking about the subject of your keywords. Here again people reduce the effectiveness of their sites by linking from sites totally off subject. I will only link from a site where I have added substantial information, that a reader and more importantly a search engine robot can follow to gather more information.

David Ogden
+1-386-308-1956 USA Office after 6PM EST
+63-999-114 1149 Philippines 0600-1200hrs GMT +8

Who Is David Ogden   David Ogden's Blog   International Adventurers
Philippines Better Home Based Business   Sell My House and Earn Money